Building Brand Awareness Using Established Brands

  • Nov 18, 2019

It is no secret that clothing companies that use their own logo to create brand loyalty works right now. People are wearing clothing with huge Fila logos covering most of the space. With all the hype around this style, you might think this is a great opportunity to promote your own brand. In this talk, we are going to show you how to use this trend to increase brand attention and promote your company!

Gather a Promotional Plan

There are all different types of promotional products out there and they can be used in your marketing mix to reach potential target audiences. One thing you always will need before just going out and getting whatever you think looks cool, you should come up with a promotional plan. This will involve a bit of planning and goal setting, but with a little thought can be one of your most effective branding tools.

First, you are going to want to think through who will be receiving your promotional gift. If it is someone that is within the company, the item might be a little different than if you were sending it to a potential client. Think of the promotional items given within the company as gifts or possibly like a uniform for your employees to promote your brand. It is something that your employee will want to wear and show off the place he works. These gifts could also be used to incentivize your employees to reach new sales goals to receive a reward in return for their hard work.

Reaching out to potential customers is going to require a little bit more marketing strategy. If your goal is to just get brand promoting from the items, think of people to give it to that you know are going to wear it or use the item. Otherwise, you are going to want to look up good potential customers using social media platforms or past buyer types to identify your audience. Think of a trade show or event that your audience is going to be at, then get a promotional product to take to that event.

Since promotional products do fall under the umbrella of marketing, it probably doesn't come as a surprise that you will need some sort of plan. If you are in the market for swag printing and need help coming up with a promotional plan, we are here to help. Get in contact with one of our Team Members to get started with a plan that fits your company's brand.

Using Brands to Promote Your Brand

One of the things that you may find when creating your promotional plan is that you want to promote your brand using an already established brand. This can be a great way to correlate your company with a quality brand. If someone is given a nice North Face Sweater with your logo on the front of it, they are in no way going to think you are cheating out on promotional efforts. Typically people will take your marketing efforts as a reflection on the rest of your service or product.

There are obviously some brands that are known for being used to promote brands. One well-known example of this is the Champion Brand. They make quality products and offer a ton of blank space for companies to co-brand with them. This is just an apparel example of quality items to promote your brand, but there are brands that work well for almost any gift you can think of. Just think of the last time you saw someone with a YETI with their company's logo on it.


If you are looking for a way to establish brand equity and promote your product and services, you need to consider co-branding. Large companies, especially in the tech industry, are upping their swag budgets and getting their brand out to the masses. There is no better way to develop a relationship with a customer than to give them something they have been wanting for a long time. Just do your research and find out what is trending in the group of people you want to reach.

Champion Branded Items

Closing up promoting your brand using other brands, we want to invite you to check out some of what we think are top Promotional items right now

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