Apr 30, 2019
This is a question that many of you may be wondering as you see the person next to you pull out a stainless steel straw at Burger King. Well, just because some kids science fair project sparked the world's interest in a turtle life saving doesn't mean you can't use this opportunity to reach new customers. The fact that so many people are jumping on the reusable straw fad shows people care about this topic. After reading this, we hope you see how you can use these fads to connect with your customers in new ways.
One huge part of a successful promotional campaign is connecting with the customer. Well, in this case, most customers actually care about the last straw movement! So simply the fact that your handing out something that allows them to make a difference, no matter how small, connects you with your customer. That is the only thing that you can really hope for in a promotional campaign, that making a connection will bring you to mind next time they need your service.
Don't be afraid to show it off! You're saving turtles, in some way or another. If you choose to promote using reusable straws, you are making a difference. Give silicone straws out at events or even replace all the plastic straws in your office with reusable ones. Just get it in front of people that you are on board with the trend, because people love companies that show they care!
One great way to do this is by posting something to your social media accounts showing your company taking a stand. Below is a picture of how this might look like if BRIDGE® was going to show off our reusable silicone straws with our already branded YETI cup.
If you have already seen some reusable straws in real life, you'll see they look pretty cool! Some are stainless steel with silicone tips, while others are made completely of bamboo. If you decide to make reusable straws a part of your swag items line-up, you won't be short on options. Just try to find the straw that is going to connect best with your customer situation.
We think that most of the straws will work and send the message your company is looking for, but we do recommend getting one that comes with a case. People want to carry this straw around with them and allow them to replace a plastic straw on the go. It also allows them to carry it around with them and spread the cause of saving turtles. Most of the designs we offer come included with a case, but we have some we think you will like below.
Stainless Steel Straw with Case
